The Firefly Story



Firefly Collection is luxury travel specialist, showcasing a personally selected portfolio of the most exclusive luxury ski chalets and luxury villas from around the world.


Firefly Collection is about quality, not quantity. Each property is individually assessed according to our strict standards of high quality luxury accommodation and exceptional service, and all are included on merit alone.Only the best luxury villas and luxury ski chalets are invited to become part of Firefly Collection.


Think of it as your shortlist of the very best properties, all here, in one place.



We are a small team of experienced specialists who live and breathe luxury villas and ski chalets. Being small, we offer a very personal bespoke service to our clients.


We stand by our ethos that nothing is too much trouble and we strive to give our clients the highest level of personal service so they come back to us again and again. Our aim is to take the effort and stress out of finding and booking a luxury villa or ski chalet, and we also offer a complimentary concierge service to assist with the finer details of your stay.


Between us we have decades of experience in luxury travel and have amassed a wealth of knowledge about the locations and properties. We visit the villas and chalets personally, try the food and meet the staff, so we can give you helpful, informed advice about which luxury ski chalet or villa is right for you. 


Firefly Collection is an independent booking agent, allowing us to offer you completely impartial advice and the very best rates.



For a villa or ski chalet to be included in the Firefly Collection it needs to meet our strict standards and have the wow-factor. We are looking for high quality properties with a very good standard of finish, furnishings and linens, where attention to detail has been paid to the interior decoration and finishing touches.


But for us they need to offer something more. We select properties that can offer a higher level of service and professionalism and demonstrate an understanding of the finer points of hospitality – those that go the extra mile for their guests.


We believe it’s the little extras that make the difference, like sun screen and snacks in the chalet’s boot room for you to take skiing for the day.


We have hand-picked the properties in the Firefly Collection because we love them, and hope you will too.





Seeing a Firefly twinkling in the darkness is always a treat - a rare and magical moment. And like their namesake, the villas and chalets in the Firefly Collection are enchanting and unique and that’s how every holiday should feel - memorable and special.



Tim Latimer - Founder and Director

After an initial career in sports marketing, Tim earned his travel stripes managing chalets in France and Switzerland, so he knows the difference between a good chalet and a truly outstanding one. He then moved on to be Marketing Manager at a luxury tour operator offering summer and winter holidays, and subsequently as Marketing Manager for a global luxury hotel brand before founding Firefly Collection.


As a longtime keen skier and snowboarder, Tim has been lucky enough to ski at ski resorts right across the Alps and to visit the beautiful luxury ski chalets and luxury villas in our collection.


Tim’s next challenge…teaching his 3 young children to ski.



Anna Sampson - Sales Manager

Having spent the last decade immersed in the world of luxury ski chalets, Anna knows the ins and outs of each resort and what makes a ski chalet truly special.


A keen skier with a wealth of experience to share with you, Anna can advise you on the subtle differences between the properties. She can help you find exactly the right property for you, whether you are looking for a family-friendly escape, a stylish property for a corporate group or a grand villa or chalet to celebrate that special occasion.



Sam Latimer - Director 


After managing a large ski chalet in Verbier, Sam went on spent much of the last decade working as a Client Manager for a corporate accommodation specialist, where she honed her skills in client service and gained an invaluable insight into the property rental industry.


Annabel Hunter – Sales and Marketing Assistant 


Having lived in Colorado where she learnt to ski, and later working a winter season in Meribel, Annabel has a huge interest in the ski and travel industry. She has learnt how to run a successful chalet, as well as what is need to make a group's ski trip run smoothly, and is the newest member to our team.