Privacy Policy

This privacy policy sets out how Firefly Collection Ltd uses and protects any information that you give when you use this website.

Firefly Collection Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.


Firefly Collection Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st April 2012.


We will not sell, distribute, share or lease your personal information to third party marketers unless we are required by law to do so. We use mailchimp to process and store user data for our own marketing purposes.  Please view the Mailchimp privacy policy here




What we do with the information we gather?


We may use the information to improve our products and services and to periodically send promotional emails about new properties, special offers or other information which we think you may find interesting, provided you have opted in to receive emails.


From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.


If you make a booking, your personal information will be provided to the property as required to make the reservation. The property is contractually bound to keep personal details in respect of clients using the Property confidential except where disclosure may be required by law or for the provision of any relevant services to clients.





We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



How we use cookies


We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. Cookies also enable any properties which are added to My Shortlist to be automatically saved on that computer until the cookies expire (normally 28 days), even if the user is not logged in. 


A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Links to other websites


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



Controlling your personal information


If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing us at Firefly Collection Ltd., 17 Deer Park Road, London SW19 3UX, UK.

If you have previously registered, you can also update your details and preferences by logging in at www.firefly-collection.com/accounts/details using your email address and password and updating your details and preferences.


You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Firefly Collection Ltd.
17 Deer Park Road, London SW19 3UX, UK.