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With her parents meeting in Le Grand Nord, Val d’Isere on their ski seasons in the 80s, Florence’s obsession with all things mountain was destined. Having grown up spending every winter season in Val d’Isere, and every summer season galloping her horses across the Cotswolds, whether it’s down a snowy mountain or up a grassy hill; being the speediest has always been the goal.
After school, Florence’s taste for adventure led her to study University abroad in the Netherlands and in Venice. She used all her study leave to backpack across Europe from Copenhagen to Mallorca and soak up the sun working at music festivals in Berlin.
After returning back to the UK, Florence has worked in a diverse number of client facing roles in Sales and Front of House Management. After realising its much easier to sell things you already love, she joined Firefly Collection to employ her local knowledge of the Alps to select the perfect slope-side chalet so you can focus on carving your way down the mountains.
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