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Magical Memories in the World's Best Properties

The Firefly Collection Story

Since 2011 we have been collecting the finest luxury villas and luxury ski chalets from around the world. Firefly Collection is our portfolio of over 1,100 cherry-picked favourites.


Think of it as your shortlist of the very best villas and ski chalets. Get in touch to book one of our properties, or have us tailor a selection of properties to your requirements.


We go the extra mile to provide the best service to you. From helping you find the perfect property to coordinating arrangements for your trip.


Between us, we have over 50 years of experience and have visited hundreds of the world’s best properties and all the sought-after regions of the world. We can give you first-hand insights and advice to help you make the right decision.

Why the Name Firefly?

Seeing a Firefly twinkling in the darkness is more than a treat – it’s a rare and magical moment.


Like their namesake, the villas and chalets in the Firefly Collection are enchanting and unique.


That’s how we think every holiday should feel – memorable and special.

What Makes a Firefly Property?

Each property is assessed in terms of quality and service level according to our strict standards. As well as being of the highest quality, they need to offer something more – the wow factor.


Out of tens of thousands of properties we have evaluated, just over 1000 are in our portfolio.


We are completely independent and each property is included purely on its own merits.

Why Book with Firefly?

We take the time to really get to know what you are looking for and understand what’s important to you.


We save you time and effort by presenting you with a shortlist of the most suitable available properties, so you can pick from the best of the best.


As part of our complimentary Personal Concierge Service, we coordinate arrangements for your trip, such as transfers, childcare, ski lessons or yacht charter.


We make the process as smooth and stress-free as possible.

We go the Extra Mile

Magical Properties

Browse our collection and book over 1,100 of the worlds best properties.

Experts Since 2011

Friendly, impartial advice that has gained us consistent 5 star reviews for over a decade.

Personal Service

Our team is here to help you. Nothing is too much trouble.

Best Rates Guaranteed

We ensure that you book for the best price with no mark-up or fees, ever.

Over a Decade of Excellence

For the 10th year running, Firefly Collection has been nominated as the Best Ski Travel Agent in the World Ski Awards and the Best Villa Booking Agent in the British Travel Awards. Thank you to all who have voted for us over the years.


We are thrilled that our service is consistently recognised in these prestigious industry awards.

World Ski Awards
British Travel Awards

We Treasure Your Pleasure

We pride ourselves on providing a consistent 5-star service 

The All Stars

Select a member of our team to find out more

Tim Latimer


Lilian Drury

Sales Manager

Anita Coetser

Content Manager

Jess Bird

Luxury Travel Consultant

Flo Denham

Luxury Travel Consultant

Will Davis

Marketing Manager


Barketing Manager

Some of Our Service Partners

Social Butterfly Firefly

Ready to chat?

Our team has over 50 years experience

Let us find the perfect property for you

The World Famous Firefly Collection

Showcased by leading publications including