What is the Firefly Collection?
Since 2011 we have been searching high and low to find the finest luxury villas and luxury ski chalets from around the world. The Firefly Collection is our portfolio of our cherry-picked favourites.
The collection has been growing one exceptional property at a time and now includes over 700 luxury villas and ski chalets.
Think of it as your shortlist of the very best luxury villas and ski chalets, all here in one place.
Our approach is simple: to go the extra mile to provide the best service to you.
We are a small team of friendly travel advisers who are happy to bend over backwards to help you find the perfect property and then help coordinate any arrangements for the trip.
Between us we have decades of experience, have visited hundreds of properties and dozens of resorts so we can give you first-hand insight to help you make the right decision.
We will save you time and stress
When you contact us initially, we take the time to really get to know what you are looking for and understand what’s important to you.
We will save you time and effort by presenting you with a shortlist of all the most suitable properties so there is no need to trawl the web or contact multiple companies.
As part of our complimentary Personal Concierge Service we will coordinate any arrangements for your trip, such as airport transfers, childcare, ski lessons or yacht charter, to make the process as smooth and stress-free as possible.
I am delighted that Firefly Collection has been nominated as both the BEST SKI TRAVEL AGENT in the World Ski Awards and also the BEST VILLA BOOKING AGENT in the British Travel Awards for a sixth year running.
We are thrilled that our service standards have been recognised in these prestigious industry awards.
Thank you to all those that have voted for us over the years.
Why Book With Us
Firefly Collection sets itself apart from other villa and ski chalet companies, and here’s why…the_sub_field('sub_field_name');
CHOICE OF OVER 700 LUXURY PROPERTIES
By carefully selecting our favourite luxury villas, ski chalets and hotels to be part of our portfolio, we’ve done all the leg-work for you. Think of our collection as your shortlist of the world’s best properties.
COMPLIMENTARY CONCIERGE SERVICE
Your personal travel consultant will provide you with a bespoke concierge service to coordinate all the details of your stay. Our ethos: Nothing is too much trouble.
FIRST-HAND KNOWLEDGE & EXPERIENCE
As specialists with decades of experience, we live and breathe luxury travel. Our team have visited the resorts, stayed in the properties, experienced the service and tasted the food.
BEST AVAILABLE RATES WITH NO BOOKING FEE
We don’t charge any fees or mark up the rates at all and always quote the best available rate, so you won’t find a lower rate anywhere else.
So what makes a Firefly Property?
Each property is assessed in terms of its quality and service level according to our strict Firefly standards. As well as being of the highest standards, for us they need to offer something more – the wow-factor.
We are completely independent and each villa or ski chalet is included in the collection purely on its own merits and only the best are invited to become part of the Firefly Collection.
Why the Name ‘Firefly’?
Seeing a Firefly twinkling in the darkness is always a treat – a rare and magical moment. And like their namesake, the villas and chalets in the Firefly Collection are enchanting and unique and that’s how every holiday should feel – memorable and special.
Meet the Team
Tim Latimer | Founder & Director
Tim’s love for the pistes began after a snowboarding stint in France and ever since the allure of all things alpine has remained strong. Earning his travel stripes managing ski chalets in Verbier and Méribel, Tim knows the difference between a good chalet and a truly outstanding one. With a wealth of experience under his belt in the travel industry, as the Marketing Manager at a luxury tour operator and then for Small Luxury Hotels of the World, Tim founded Firefly Collection with a deep understanding for what it takes to make a trip memorable. Collating the finest collection of luxury chalets and villas the world has to offer, he has an eye for the exceptional.
Every winter, Tim continues to make tracks around the Alps and with first-hand experience of the resorts and chalets, he can offer a wealth of advice to clients.
Off piste, Tim’s feet barely touch the ground, whether he’s paragliding above the valleys of Val d’Isère or mountain biking in Chamonix.
Although his passion for the pistes prevails in winter, summers are spent scouting exceptional luxury villas in warmer climates, from the shores of St Tropez to his favourite Greek islands. Never one to pass up an adventure, Tim often swaps skis for adrenaline inducing water sports.
Having completed the challenge of teaching his three kids to ski, Tim’s next challenge is to keep up.
Lilian Drury | Ski Sales & Product Manager
Lilian’s first foray on the slopes snowboarding in Canada was the start of a lifelong appetite for the mountains. Since discovering a love for skis over snowboards, the gravitational pull to the Alps year on year has seen Lilian become a maestro of the mountains, absorbing the knowledge of the trails and towns of Meribel, Val d’sere and Verbier to name a few.
With a keen eye for detail honed during a past life working in real estate in some of London’s most affluent areas, Lilian has fused her love of outstanding properties and the pistes to find the most luxurious ski chalets Europe has to offer. Winter ski ventures to Les 3 Vallées, Tignes and the mountains of Morzine has left Lilian with a breadth and depth of first-hand knowledge, which she has put to use when finding the most exceptional lodges for Firefly’s valued travellers for nearly half a decade.
Our in-house oracle when it comes to luxury ski chalets, her passion and prowess knows no bounds.
Gina Waygood | Villa Sales & Product Manager
Nomadic at heart, Gina was bit by the travel bug for the first time when living in Africa, discovering the warm heart of the Motherland on adventures along the lake of Malawi, through the bush of Botswana and microlighting over Victoria Falls in Zambia.
Closer to home, Gina discovered an endearment for Europe, and has spent the last half a decade creating memorable moments for discerning clients as a European travel expert. Never one to turn down a chance to discover places new, Gina scouted out the best experiences on the continent, committing to memory the Santorini sunsets, the windmills of Mykonos, the waterfalls of Croatia and the city lights of Paris.
Perhaps it’s her Italian name that draws her to Italy, but with a dozen visits stamped in her passport, Gina can reveal all there is to know about the trulli houses of Puglia, the glamour of Lake Como and the alluring Amalfi Coast. A personal favourite are the villas at Castello di Reschio in Tuscany, where the sense of serenity suggests time has stood still.
Her favourite place? The one she’s not yet been to.
Sam Latimer | Director
As a keen skier since childhood, Sam took the plunge and moved to Switzerland to manage a large ski chalet in Verbier. Sam went on to spend much her professional life working as a corporate accommodation specialist, where she honed her skills in client service and gained an invaluable insight into the property rental industry.