Magical Memories in the World's Best Properties

Why Book with Firefly?

We take the time to really get to know what you are looking for and understand what’s important to you.

We save you time and effort by presenting you with a shortlist of the most suitable available properties, so you can pick from the best of the best.

As part of our complimentary Personal Concierge Service, we coordinate arrangements for your trip, such as transfers, childcare, ski lessons or yacht charter.

We make the process as smooth and stress-free as possible.

We go the Extra Mile

Magical Properties

Browse our collection and book over 1,000 of the worlds best properties.

Experts Since 2011

Friendly, impartial advice that has gained us consistent 5 star reviews for over a decade.

Personal Service

Our team is here to help you. Nothing is too much trouble.

Best Rates Guaranteed

We ensure that you book for the best price with no mark-up or fees, ever.

We Invite you to stay

WHERE DREams live

The Firefly Collection Story

Since 2011 we have been collecting the finest luxury villas and luxury ski chalets from around the world. Firefly Collection is our portfolio of over 1,000 cherry-picked favourites.

Think of it as your shortlist of the very best villas and ski chalets. Get in touch to book one of our properties, or have us tailor a selection of properties to your requirements.

We go the extra mile to provide the best service to you. From helping you find the perfect property to coordinating arrangements for your trip.

Between us, we have over 50 years of experience and have visited hundreds of the world’s best properties and all the sought-after regions of the world. We can give you first-hand insights and advice to help you make the right decision.

Why the Name Firefly?

Seeing a Firefly twinkling in the darkness is more than a treat – it’s a rare and magical moment.

Like their namesake, the villas and chalets in the Firefly Collection are enchanting and unique.

That’s how we think every holiday should feel – memorable and special.

What Makes a Firefly Property?

Each property is assessed in terms of quality and service level according to our strict standards. As well as being of the highest quality, they need to offer something more – the wow factor.

Out of tens of thousands of properties we have evaluated, just over 1000 are in our portfolio.

We are completely independent and each property is included purely on its own merits.

Over a Decade of Excellence

For the 10th year running, Firefly Collection has been nominated as the Best Ski Travel Agent in the World Ski Awards and the Best Villa Booking Agent in the British Travel Awards. Thank you to all who have voted for us over the years.

We are thrilled that our service is consistently recognised in these prestigious industry awards.

We Treasure Your Pleasure

We pride ourselves on providing a consistent 5-star service

Firefly Collection

4.9

Lorenzo D.

22:00 30 Mar 25

We had an amazing experience booking our ski trip through Firefly Collection. From the first inquiry to the end of our stay, everything was smooth and well-organized. Jess was incredibly helpful and responsive throughout the process, and the property we stayed at was perfect for our group. The on-the-ground team from Bramble Ski – especially our concierge – went above and beyond. I highly recommend Firefly Collection to anyone planning a holiday!

seth H.

13:08 11 Mar 25

Florence was wonderful at finding exactly what we’re looking for, a luxury boutique condo ski and ski out.

paul W.

11:04 11 Mar 25

Terrific service

Nick D.

13:42 10 Mar 25

Had a great experience with Firefly! Jess was responsive and extremely helpful every step of the way. Will definitely use them to book our next ski holiday!

Diane O.

17:02 05 Mar 25

We stayed at firefly’s chalet lorne for 7 days in feb and I can not praise firefly enough. They out did themselves and were way above my expectations (which are pretty high). If anyone is looking for a ski holiday your first stop should be Firefly because they were the best.

June V.

14:22 20 Feb 25

Our family of 7 had a fantastic time in Meribel and the attention to detail - both in the accommodation and with the team members looking after us - was excellent. Nothing was too much trouble and they kept in touch daily!

Thomas T.

13:40 13 Feb 25

I have had a really good experience with the Firefly Collection. Give them my warmest recommendations.

Red M.

08:57 06 Feb 25

We used Jess at Firefly to book our dream trip away to Val D’lsere last week!From initial contact when choosing our Chalet all the way through to check in Jess and her team were highly accommodating and couldn’t do enough for us. The extra perks and security of booking through Firefly are definitely worth it!We will definitely be using Jess & Firefly to book our ski holiday again next year.We all couldn’t recommend them enough.

Maddie S.

20:24 04 Feb 25

Florence at Firefly was delightful in helping me find the most beautiful chalet to suit our needs this year. The chalet was perfect and we had the most glorious time away. I would recommend their services.

Donna G.

13:10 03 Feb 25

Was a total breeze dealing with Jess from Firefly; professional and knowledgeable plus my clients had a fantastic time. Can highly recommend and will be using them again

Yaling L.

19:12 08 Jan 25

Very attentive and helpful consultants. Highly recommend 😉

Rebecca H.

13:20 08 Jan 25

Firefly provided exceptional service in helping me find the perfect spot for a family ski trip. Florence, in particular, went above and beyond to make sure that every detail was taken care of and she made excellent dining recommendations too. Can't say enough good things about this stellar company.

Robin Wolf U.

17:09 07 Jan 25

If you enjoy luxury, relaxing vacations in the French Alps, check out the Infinity Chalet. We took our 4 children and 6 month old grandson on a breathtaking trip to Chamonix. What a lovely vacation. Everything was perfect. Jay Moses was our amazing concierge who did an amazing job planning the itinerary and took care of every detail. Our private chef Arnaud and host Vickie were incredible! Our meals were so scrumptious that the kids wanted to eat the chalet versus restaurants because our chef meals were so much more delicious. Olivier Rosenberg (Oli Days) and Eric, our ski guides, gave us wonderful memories on the slopes and for Ray's birthday celebrations. Ask about La Folie Douce at Megeve for Apres Ski on a whole other level.The Infinity Chalet was wonderful. Many thanks to you and your team for an unforgettable experience.

Anna H.

15:50 07 Jan 25

Excellent recommendation from Firefly of a wonderful chalet in Morzine. Could not recommend them more highly - their service in finding us a place was fantastic, and then the actual chalet was out of this world (not to mention the amazing staff and the chefs that hosted us).

Sinead D.

16:14 07 Oct 24

Fantastic experience with Florence and the Firefly collection. I gave her a really tough brief- 15 people in our party ages 2 to 65 and she respond with not only five brilliant options, but the one that hit the mark perfectly. Communication was brilliant before, during and after- their responsiveness in particular was noted. Thank you Firefly for helping us create a holiday to remember forever, we'll be back to you.

Tracy S.

12:44 26 Sep 24

Fantastic company. For 3 years they have been planning my trips to EUROPE with my friends, groups have been 7-12 ppls. AMALFI COAST, CROATIA and PORTUGAL. All villa’s have been outstanding. They have been there for all activities, local venues, etc. highly RECOMMEND FIREFLY COLLECTION. will be using them for our 4th yer, can’t wait! Tracy

Lakshmi G.

08:36 22 Aug 24

We would gladly book with you again; the process was seamless not to mention the stunning villa with all the trimmings, amenities and services you arranged for us.

Gary M.

16:04 26 Apr 24

Firefly organised a superb holiday

Gacia K.

20:06 24 Apr 24

The entire company is great to work with!! We have used them multiple times and have been nothing but pleased with their customer service, their usefulness in assisting with everything you ask for when it comes to planning and their absolutely breathtaking repertoire of properties available. They have made planning our trips so easy and has made for the most memorable moments. Huge shout out to Jess and all her expertise, care and kindness throughout the process. Could not recommend working with them enough!

Pedro S.

00:46 12 Aug 23

Maria P.

11:09 24 Jan 23

We had an amazing ski holiday with Firefly - they made everything so so easy, which was v useful with three babies in tow! The chalet was fantastic and Meg and the team were simply brilliant - nothing was too much trouble and everything was super efficiently. We will definitely be booking our next ski holiday through Firefly!

Kurra G.

13:55 11 Jan 23

Our experience at Skyfall was perfect. The house is so well designed, comfortable, clean, with beautiful views and everything we needed at hand. Just outstanding!! The location is amazing, so close to everything.However, the most amazing thing has been the team behind our stay. Everyone was extremely profesional, polite and friendly. There was never any request, idea or need that wasn’t perfectly attended with a smile. A true five stars experience.This has been my first experience as a Firefly customer and I can only congratulate Meg from Firefly team on how the process has been from day one. We will certainly count on your professionalism for future occasions.