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Florence Denham

Luxury Travel Consultant

With her parents meeting in Le Grand Nord, Val d’Isere on their ski seasons in the 80s, Florence’s obsession with all things mountain was destined. Having grown up spending every winter season in Val d’Isere, and every summer season galloping her horses across the Cotswolds, whether it’s down a snowy mountain or up a grassy hill; being the speediest has always been the goal.

After school, Florence’s taste for adventure led her to study University abroad in the Netherlands and in Venice. She used all her study leave to backpack across Europe from Copenhagen to Mallorca and soak up the sun working at music festivals in Berlin.

After returning back to the UK, Florence has worked in a diverse number of client facing roles in Sales and Front of House Management. After realising its much easier to sell things you already love, she joined Firefly Collection to employ her local knowledge of the Alps to select the perfect slope-side chalet so you can focus on carving your way down the mountains.

Florence Denham

Luxury Travel Consultant

Which is your favourite chalet?

Chalet Grace in Zermatt. This Chalet really does feel like a home away from home. The cosy interior and five-star service mean you are guaranteed to have the most amazing trip. And the views over the village and the Matterhorn really are unbeatable.

What is your biggest ski fail?

Probably using a mono-ski to ski three-legged with a friend. Seemed like a much better idea at après the day before than when we were attempting to weave around ski schools strapped together.

Where would like to go next?

Definitely Selva Val Gardena. Skiing the Sella Ronda has been on my snow bucket list for too long now. And it gets more bluebird days than any other resort in Europe – what’s not to love?

What is your top tip for ski holidays?

Don’t be set on going to one location. Sometimes clients are convinced they want to go to a resort just because they have read about it in a book instead of being the best place for them! At Firefly Collection, between all of us in sales we have visited the resorts, stayed in the chalets, skied the pistes and danced in the bars; so will know which resort will suit you best and why!

What is your favourite apres ski spot?

Le Petit Danois in Val d’Isere. I have spent more time than I want to admit dancing on tables in there.

What is your favourite ski resort and why?

Val d’Isere. I am biased but it really does just have everything. Great off-piste, well connected slopes, speedy lifts, lively après, high altitude and – most importantly – Mum’s apartment (free accommodation).

What is your ideal day on the mountains?

All starts with the first lift up, skiing non-stop until around 3pm eating a squashed baguette sandwich out your rucksack at around 12 to keep you going. Then spend the rest of the afternoon sitting on a sunny terrace sipping Aperol and listening to live music before bumbling back to town to enjoy a glass of red in a cosy wine bar and enjoy a fondue.

What is your favourite villa?

Les Bords Du Lac in Hossegor. This is such a special villa for multiple reasons but I honestly think it’s just so cool! Looking out onto the white beaches surrounding the Marine Lake, a vibrant colour palette, an eclectic mix of antique and modern furniture and plenty of fun, surf-themed artworks make this is the perfect sport for an action filled summer beach break.

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